The Beat Yesterday campaign is extremely reliant on typography. This element is central to the campaign. Using a distinct combination of lowercase text, Helvetica Neue Bold and tight tracking keeps the look consistent across mediums.
Primary Typeface
The use of a lowercase typeface is highly recommended for headlines and subheads. For body copy, use of sentence case is permissible. Please note that any legal copy smaller than 9 pt. should be set in the Garmin brand font of Frutiger, or Open Sans for web, and should follow brand guidelines.
Typeface Helvetica Neue bold
Kerning -50
Letter-spacing (web)-.04em
Leading Tight
Secondary Typeface
The use of an alternate headline typeface is permitted for when something more condensed is required. This pairs nicely with large numbers when used as headlines.