tone

Informal. Approachable. Non-corporate. The voice of the Beat Yesterday campaign is less polished and more relaxed and off the cuff. Whether communicating in social media, broadcast or print, consumers should feel as if they’re stepping into a regular conversation. The voice is relatable and talks to people as if they are people, not a marketing target audience.

Social, Digital, Broadcast

If you like to walk, run, swim, bike and golf, then you should probably wear this. vívoactive. The GPS smartwatch with sports apps.

If you like to know when you’re in the zone, you should probably wear this. vívosmart HR. The activity tracker with wrist-based heart rate.

Print, OOH

Push the pace. Get the GPS smartwatch with sports apps.

Know your zone. Get the activity tracker with wrist- based heart rate.