Phase 1 Imagery
The examples below were shot specifically for the U.S. 2015 vívoactive® and vívosmart® HR launch campaign. They feature tight shots of the subject, in that emotive state before they beat yesterday or immediately after they've beaten yesterday. The expressions show determination, accomplishment, dedication and resolve. Composition-wise, the backgrounds are blown out to draw attention to the subject and also accommodate text for ad layout purposes.