News Releases 



March 12, 2001

Garmin® New Hire to Focus on Interactive Marketing

OLATHE, Kan. — Garmin International Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), a leading manufacturer of GPS-enabled navigation, communication and information devices, is pleased to announce the hiring of Craig Cushman as its Manager of Interactive and Media Marketing.

"We are experiencing the marketing power of the Internet and its possibilities to reach end-users, dealers and original equipment manufacturers," said Jon Cassat, Garmin's director of marketing communications. "We believe Craig is uniquely gifted to take Garmin to the next level by integrating these interactive capabilities with our current media buying, PR and online efforts."

Prior to joining the Garmin team, Cushman culminated six years with Nashua, N.H.-based Raytheon Marine Co. as Global Marketing Manager. During his tenure at Raytheon, he developed key relationships with boat manufacturers and increased awareness of the company and its dealer programs using Web-based solutions.
Cushman's primary duties include development of Garmin's website into an e-business platform, which will better serve the company’s aviation, marine and consumer electronics dealers. He will also oversee all media advertising, public relations and event marketing.

Cushman’s experience as a marine marketing professional and accomplished angler also comes at a particularly strategic time for Garmin. The company is in the process of rolling out an entirely new line of marine products — ranging from handheld and portable GPS devices to offshore fishfinders and high-end chartplotters, all with improved accuracy and enhanced cartography.

Garmin International Inc. is a member of the Garmin Ltd. (Nasdaq: GRMN) group of companies. Garmin Ltd., through its operating subsidiaries, designs and manufactures navigation, communication and information devices. The company’s full product line serves the aviation, marine, outdoor recreation, automotive, wireless and OEM markets. The company is incorporated in the Cayman Islands and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit the Virtual Press Room at, or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark of Garmin Ltd. or its subsidiaries.