Yao Ming at the recent Garmin Television Commercial Shoot.
The agreement marks one of the most high-profile marketing campaigns ever from any company that specializes in integrating consumer electronics with GPS satellite navigation – a concept that has grown from science fiction to one of the hottest consumer technologies in little more than a quarter century.
Today, Garmin fields a diverse product line of powerful yet compact and easy-to-use satellite navigation devices for cars, boats, business travelers, outdoor enthusiasts, and fitness buffs.
“As Garmin continues to make location technology available to more and more consumers, it’s important that our name continues to be synonymous with GPS navigation,” said Jon Cassat, Garmin’s director of marketing communications. “Yao helps us do that on a worldwide stage. He has a natural affinity for technology and a genuine desire to be a pioneer and help us grow consumers’ awareness of Garmin satellite navigation.”
This page offers additional information on the partnership, photos, and a sneak peak of our first television commercial featuring Yao. You’ll also find links to Garmin’s own “starting lineup” – our acclaimed StreetPilot, iQue, and Forerunner GPS-enabled devices – all designed to get you to where you want to be.
Garmin International Inc. is a member of the Garmin Ltd. (Nasdaq: GRMN) group of companies, which designs and manufactures navigation, communication and information devices — most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin, StreetPilot, and iQue are registered trademarks, and Forerunner is a trademark of Garmin Ltd. or its subsidiaries.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Any statements regarding the company’s future product
introductions are forward-looking statements. The forward-looking events and circumstances discussed in this release may not occur and actual results
could differ materially as a result of risk factors affecting Garmin. Information concerning risk factors that could affect Garmin’s actual
results is contained in the Annual Report on Form 10-K for the year ended December 25, 2004 filed by Garmin with the Securities and Exchange Commission
(Commission file number 0-31983). A copy of Garmin’s Form 10-K can be downloaded from www.garmin.com/aboutGarmin/invRelations/finReports.html.
