Garmin has been principal sponsor of Middlesbrough Football Club since August 2007.
Boro's Premier League players trust Garmin's GPS sport technology in their fitness training and development, using Forerunner sports watches to measure heart rate, speed and distance.
Coaches then use this data to analyse the squad's endurance and tailor workouts accordingly.
Away from the training ground, Garmin in-car sat-navs prove essential navigation and route guidance to get players to their away fixtures. 2008-09 sees Middlesbrough and Garmin team up for a second season.