January 08, 2002
Once Again, Timex Revolutionizes the Sport
MIDDLEBURY, Conn. and OLATHE, Kan. Timex Corp., Americas
premier watchmaker, today announced a major breakthrough in wrist
instruments for athletes with its Ironman
Speed & Distance System. Teaming with global positioning
system (GPS) industry leader Garmin International Inc., Timex
now makes it possible for runners, skiers, kayakers, mountain
bikers and anybody covering distance in the great outdoors to
accurately answer two all-important questions how far and
The Timex Ironman Speed & Distance System consists of two
pieces a GPS receiver and a watch/monitor that are connected
wirelessly by a radio signal. The receiver captures position data
from GPS satellites and transmits precise, real-time speed, distance
and pace readings to the watch. While GPS technology is most commonly
used as a navigational tool, the satellites are equipped with
atomic clocks, making it possible to also get speed and distance
data with near-perfect accuracy.
In 1986, Timex changed the industry forever with the introduction
of a sport watch named for the worlds most famous endurance
athletic event, the Ironman Triathlon. Since then, the Ironman
brand has become synonymous with some of the most advanced product
offerings from Timex. With the introduction of the Speed &
Distance System, the Timex Ironman line further asserts its leadership
position among performance sport watches.
Remarkably, an extensive list of features on the Speed &
Distance System doesnt compromise the watchs familiar
Ironman styling or ease-of-use, nor does it require that the watch
be any larger than many of the other models in the worlds
best selling line of performance sport watches.
"Timex has led the way in delivering useful, cost-effective
applications of the best new technologies," said Phil Brzezinski,
Timex director of Advanced Products. "The Ironman Speed &
Distance System, the first of its kind, illustrates Timexs
commitment to be at the forefront of wrist instrument technology."
Garmin International, a leading GPS technology and product innovator,
engineered the receiver to be comparable in weight and size to
the latest generation of smaller cell phones. The GPS receiver
can be strapped on an arm or attached at the beltline, rendering
the receivers slim profile and lightweight design nearly
inconspicuous to the user. Information is transmitted from receiver
to the watch via digital FM signal, making it extremely resistant
to interference from sources such as overhead power lines.
"Were proud to be associated with an industry leader
like Timex and to deliver GPS data wirelessly to select Timex
users," said Gary Kelley, Garmins director of marketing.
"This product will bring the convenience and reliability
of GPS technology to athletes in a sleek, user-friendly package."
With the addition of GPS technology, the Speed & Distance
System has the most comprehensive list of features ever offered
in a Timex Ironman watch including:
- Timing functions dual time zones; automatic time setting;
alarm with daily, weekday and weekend options; automatic time
setting (minutes and seconds, when GPS transmitter is in use);
countdown timer with stop at end, repeat at end and chronograph
at end features
- Speed functions current speed/pace, average speed/pace,
best pace, target speed alarm, speed in 1/10 mph or kph resolution,
- Distance functions continuous odometer, target distance
alarm, distance of activity, distance in 1/1000 mile or kilometer
- 100-lap memory with lap number, time, distance and average
- Indiglo night light with NightMode
- Water resistance: sport watch to 50 meters; receiver to one
The feature-packed, user-friendly Ironman Speed & Distance
System has netted Timex another prestigious innovation award from
the Consumer Electronics Association (CEA). For the seventh time
in the last eight years, a Timex product has earned CEAs
coveted "Innovations Design and Engineering Showcase Honoree."
In recent years, Timex has been recognized by CEA for its innovative
Internet Messenger and Data Link products.
Winning products are announced to the public and exhibited in
the Innovations showcase area at the 2002 International Consumer
Electronics Show Jan. 8-11.
Launching in April, the Timex Ironman Speed & Distance System
will sell for approximately $225. In May, a 50-lap version priced
at roughly $200 will be introduced.
Garmin International Inc. is a member of the Garmin Ltd.
(Nasdaq: GRMN) group of companies, which designs and manufactures
navigation, communication and information devices most
of which are enabled by GPS technology. Garmins market-leading
products serve the aviation, marine, outdoor recreation, automotive,
wireless and OEM markets. Garmin Ltd. is incorporated in the Cayman
Islands, and its principal subsidiaries are located in the United
States, Taiwan and United Kingdom. For more information, visit
the companys virtual pressroom at www.garmin.com/pressroom.
From the revolutionary timepieces of the early 1950s that
brought inexpensive, dependable wristwatches to the general public,
to the most recent innovation, the Timex Ironman Speed & Distance
System, the Timex name is synonymous with helpful innovation.
Timex Corp., headquartered in Middlebury, Conn., is the largest
selling watch brand in America. For local store information, consumers
can call (800) FOR TIMEX (367-8463), or visit www.timex.com. Timex
and Ironman are registered trademarks of Timex Inc. High-resolution
product images of the Timex Ironman Speed & Distance
System can be downloaded from www.timex.com/spd/press.