Garmin Home  
[an error occurred while processing this directive]

 News Releases 

 

 Marine   

Sept. 22, 2003

Garmin Becomes Official Electronics Sponsor for Wal-Mart FLW Tour

OLATHE, Kan. — Garmin International Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), today announced that it is expanding its support of FLW Outdoors by becoming the official electronics sponsor of the Wal-Mart FLW Tour in 2004 and 2005. Garmin also is returning as a sponsor of FLW’s five other tournament trails.

"Garmin has been associated with FLW for five years. We’re proud to share the stage with the most competitive and lucrative professional fishing tournament series — the Wal-Mart FLW Tour," said Gary Kelley, Garmin’s Director of Marketing. "FLW not only allows Garmin to showcase its marine products, but also exposes thousands of people to our handheld and automotive GPS devices through venues like the Family Fun Zone."

Garmin sonar and GPS equipment will be standard on all official Wal-Mart FLW Tour boats, and Garmin will remain an important sponsor of the EverStart Series, Bass Fishing League, RCL Walleye Tour, RCL Walleye League, and Texas Tournament Trail.

Garmin will use the FLW sponsorship in part to expand the Garmin Grand Giveaway. The program awards an additional $1,000 to any boat owner who wins a qualifying event using a qualifying Garmin fishfinder or combination GPS/sounder. In three years, the successful promotion has awarded nearly $90,000 to winning anglers.

The 2004 Wal-Mart FLW Tour will award a record $6.8 million to tournament anglers — up more than $1 million from the previous year. In its 24-year history, FLW Outdoors has become the only tournament organization to serve bass and walleye anglers of all skill levels across the United States.

Garmin offers a wide variety of marine electronics for every angler, from the tournament pro to the weekend warrior — including the Fishfinder 320c™, Fishfinder 240™, and the new Fishfinder 120™. In addition, Garmin combines sonar and satellite technology to create combination GPS/fishfinder units like the GPSMAP® 188c.

"This agreement puts some of the industry’s finest marine electronics in the hands of the nation’s top anglers," said Charlie Hoover, president and CEO of FLW Outdoors. "Cutting-edge GPS navigation and sonar units are also becoming increasingly common among recreational anglers as well. The sponsorship gives Garmin increased visibility to these avid anglers as well."

Garmin will appear on the "FLW Outdoors" television program, which is broadcast to 65 million subscribers of the Outdoor Life Network. Garmin will also receive publicity through FLW Outdoors Magazine advertisements, prominence on FLWOutdoors.com, product displays in the Family Fun Zone, signage at tournaments, angler-award programs, and inclusion in promotional and public relations materials.

 

Garmin International Inc. is a member of the Garmin Ltd. (Nasdaq: GRMN) group of companies, which designs and manufactures navigation, communication and information devices — most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. GARMIN and GPSMAP are registered trademarks, and Fishfinder 320c, Fishfinder 240, Fishfinder 120, and GPSMAP 188 are trademarks of Garmin Ltd. or its subsidiaries.

FLW Outdoors is the world's leading marketer of competitive fishing tournaments. It administers the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series; the EverStart Series, the pathway to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail, the Wal-Mart RCL Walleye Tour and the Wal-Mart RCL Walleye League for weekend anglers. Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services that they offer, please visit FLWOutdoors.com.

 

Top
TOP
Copyright 1996- Garmin Ltd. or its subsidiaries
Privacy Statement/Terms of Use