Corporate
October 29, 2007
Garmin® and MAD MAPS Team Up to Make Your Drive Memorable
OLATHE, KS/October 29, 2007/PR Newswire — Garmin International Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), today announced a partnership with MAD MAPS that will provide scenic reminders that traveling by car or motorcycle is more than simply reaching a destination.
“The routes developed by MAD MAPS are proof that the best way to get somewhere isn’t always the fastest way,” said Dan Bartel, Garmin’s vice president of worldwide sales. “By adding these detailed road trips to Garmin’s extensive database of more than six million points of interest, we’re able to make every drive an enjoyable ride to remember.”
Whether heading across the country or out on a weekend road trip, drivers can download and use MAD MAPS with their zūmo™ or nüvi® to find the road less traveled and more appreciated. After founder Jenny Lefferts moved to San Francisco in 1987 and started searching the Bay Area for scenic drives, she launched MAD MAPS (www.madmaps.com) to share the beauty of our back roads. “Our road scouts and research staff identify funky, quirky, and fascinating places to visit along our routes. Then they compile rich, detailed information on each of them,” said Lefferts. “Our partnership with Garmin ensures that now anyone with a car, RV, or motorcycle and a Garmin device can benefit from our team’s efforts.” In addition to Garmin’s preloaded points of interest, MAD MAPS’ data features a variety of specific points of interest associated with each route, including roadhouses and other highlighted attractions.
Beginning in December, Garmin will make three MAD MAPS product lines available for download at www.garmin.com:
- U.S. Regional Touring Series, $11.99 per map: Longing for an ideal day trip or overnighter? There are 24 maps in this series; each map contains between 25-35 routes. http://www.madmaps.com/store/product_info.php?products_id=38
- Get Outta Town Series, $6.99 per map: Hoping to escape the hectic pace of the big city? There are 25 maps in this series; each map contains 5-7 routes. http://www.madmaps.com/store/product_info.php?products_id=29
- Rally Run Series, $6.99 per map: Looking to join the action at the nation’s biggest motorcycle rallies? There are 4 maps in this series, averaging 5 routes. http://www.madmaps.com/store/product_info.php?products_id=51
This announcement was made at the 2007 SEMA show in Las Vegas. For more information about this product or other recent Garmin announcements, visit www.garmin.com.
About Garmin International Inc.
Garmin International Inc. is a member of the Garmin Ltd. (Nasdaq: GRMN) group of companies, which designs and manufactures navigation, communication and information devices - most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark and Garmin Mobile is a trademark of Garmin Ltd. or its subsidiaries. Anticipated product availability dates are based on management's current expectations and are not guaranteed.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
About MAD MAPS
Since 1999, California-based MAD [Motor Adventure Destinations] MAPS, Inc., has been charting scenic road trip adventures along America’s less-traveled byways.
Featuring handpicked routes scouted by locals, MAD MAPS’ print products combine the best features of bulky travel guides with the essentials of traditional road maps. Atlas-grade maps provide a variety of customizable trips complete with turn-by-turn directions, road descriptions, and safety tips. A recommended selection of must-see landmarks, quirky roadside attractions, local fare, and an entertaining “It’s a MAD World” commentary all offer perfect diversions along the way.
MAD MAPS maintains more rich, up-to-date, content than they can print and is now delivering their trademark scenic tours through cutting-edge digital platforms, providing consumers with new options for an enhanced and memorable travel experience. Their data set includes shapefiles (.SHP) of all routes, packaged with geo-coded Points of Interest (POIs) with key information and detailed narratives. For more information, visit www.madmaps.com or contact Maggie Beaumier at 415-221-1232.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company’s future product introductions and expected product availability dates are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 30, 2006 filed by Garmin with the Securities and Exchange Commission (Commission file number 000-31983). A copy of Garmin’s Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
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