October 26, 2006
A New Look For Garmin®
OLATHE, Kansas/October 26, 2006/PR Newswire — Garmin International Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), today announced new details about its destination store in Chicago, as well as transformation to the corporate logo and website. These announcements signify the company’s dedication to the markets it serves and its progressive efforts to introduce the many lifestyle-enhancing benefits of GPS to a wide variety of consumers.
“As the GPS market continues to expand, Garmin seeks to strengthen its leadership position through brand building efforts that directly touch our customers,” said Min Kao, Garmin’s President and CEO. “We are thrilled with the opportunity to directly interact with our customer base through the combination of our new website and our flagship retail store in Chicago.”
Garmin will celebrate the grand opening of its first retail store on Chicago’s illustrious “Magnificent Mile” on Saturday, November 11 at 10:00 a.m. CT. The Garmin destination store is the world’s only retail space dedicated to giving customers a comprehensive GPS experience.
Some features of the Garmin store include:
- Two floors where customers can shop and learn about Garmin products
- Approximately 50 Garmin products on display for a hands-on experience. The products encompass all of the markets Garmin serves — automotive, fitness, outdoor, mobile phone, marine, and aviation
- A state-of-the-art theater where customers can attend workshops to learn about GPS technology and Garmin’s latest products
- Knowledgeable Garmin specialists who can answer questions about the entire product line
Garmin’s grand opening will feature numerous activities including free seminars from well-known industry experts, kid’s activities, and more. The grand opening seminar schedule will be publicized at www.garmin.com and www.garmin.blogs.com.
In addition to opening the world’s first GPS retail showcase, Garmin has begun to rollout a new corporate logo. The contemporary and easy-to-read logo builds on Garmin’s rich brand awareness while integrating new modern elements. One of the most noticeable changes is the elimination of the globe and the introduction of a triangle, which is in Garmin’s signature blue.
Garmin’s website, www.garmin.com, is also undergoing a redesign. Portions of the new site are already active, and Garmin will continue to unveil other areas of the site at regular intervals. The updated website features a more consumer friendly interface, an active community forum, and “myGarmin,” a one-stop-shop for customers who want to take advantage of all of their product’s features.
Garmin’s fourth quarter advertising campaign will also help brand awareness and cleverly communicate the benefits of some of Garmin’s most popular devices. The multi-media marketing campaign will ramp-up through the holidays and will include national print, radio and television advertisements. The holiday campaign’s TV media buy encompasses both network and cable, targeting news, entertainment, and sports programming including NFL football. The TV commercials will first air October 29 on NFL football on CBS.
About Garmin International Inc.
Garmin International Inc. is a member of the Garmin Ltd. (Nasdaq: GRMN) group of companies, which designs and manufactures navigation, communication and information devices - most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark of Garmin Ltd. or its subsidiaries. Anticipated product availability dates are based on management's current expectations and are not guaranteed.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company’s future product introductions and expected product availability dates are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 31, 2005 filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin’s Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.